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Tiktok oops4/16/2023 ![]() ![]() ![]() This is especially the case as paid advertising for alcohol brands is more heavily restricted on the site than other types of products. Recipes for cocktails are some of the most popular videos, especially when paired with a behind-the-scenes look at the bar or restaurant they’re being served in.ĭigital marketing manager, Laura Higgins, at Samson and Surrey says, “TikTok’s main appeal is for entertainment and education - both of which are present in the alcohol category where we see an influx of at-home bartenders, professional bartenders, and niche experts educating consumers on a variety of topics from where cocktails originated from to creating a Giant Old Fashioned, using our very own FEW Whiskey!”Ĭreators and influencer partnerships are just as important for this sector as they are for restaurants marketing on TikTok. The alcoholic beverage industry can be especially challenging to market on social media due to age restrictions around the products, but many brands are effectively using TikTok to promote their drinks by finding creative partnership opportunities. Collaborating with these types of influencers is a tactic many restaurants should consider. Working with “review influencers” to hype a new location or marquee dishes will still be important in this industry.Īccounts like The VIP List have grown significantly since incorporating high-end restaurant reviews into their content, with thousands of imitations of their style and tone appearing across TikTok. While Yelp reviews were previously the must-have social proof for budding restaurateurs, the shift to TikTok is impossible to ignore. Surveys have found that over 72% of users have visited a restaurant after seeing appetizing food online, while 30% said they would travel farther than normal to visit somewhere they saw on TikTok. ![]() Restaurants are naturally eager to generate as much foot traffic as possible to make up for lost time and money over the past few years.Īs TikTok becomes a more prominent search tool for younger audiences, restaurants must adapt their social content to capture more attention when users are looking for somewhere new to eat or a must-try dish in their location. Their marketing strategy is heavily TikTok-focused, collaborating with influencers who were part of the trend initially to gain additional engagement and sales. Belgian Boys are a good example of this, jumping on a 2020 trend for pancake cereal and releasing a limited-run mini pancake cereal early in 2023. Particularly for consumer packaged goods and direct-to-consumer options, adapting existing products to match popularity can reap lucrative rewards. Viral recipes will continue to top the trend charts within the food and beverage industry on TikTok in 2023, but brands can leverage this to a greater extent with influencer collaborations and even developing new products based on user interest on the app. So how can businesses increase their visibility and, ultimately, generate more sales on TikTok? Here’s what you can expect when it comes to TikTok consumer trends in 2023. Over 50% of TikTok users have made a purchase after seeing a brand or product on the app, making this a potentially lucrative revenue driver for businesses in a variety of industries. ![]() Though it would be remiss to overlook the conversations about potential limitations of the app for university systems and government agencies, among others, consumer attention favoring the app shows no signs of slowing down. This has become especially true in the consumer-focused market. As the most downloaded app of 2022, TikTok continues to be a vital advertising and marketing platform for businesses around the world. ![]()
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